Penguatan Kapasitas dan Sinergi Komunitas Melalui Integrasi Kelas Edupreneur Kreatif, Nilai Keislaman, dan Pendampingan Digital UMKM Lokal
DOI:
https://doi.org/10.62515/society.v2i2.1228Keywords:
MSMEs, Creativity, Islamic Values, CollaborationAbstract
This community service program focuses on developing creative classes for children and adolescents, religious guidance through various Islamic activities, and mentoring local MSMEs to improve product quality, marketing strategies, and business branding. This program aims to build capacity building and community synergy through the integration of creative edupreneur classes, Islamic values, and digital mentoring for local MSMEs. The community engagement method uses participatory action research (PAR). The results of the activity show a significant increase in community engagement. Children appear more enthusiastic about participating in creative educational activities that can hone their imagination and build self-confidence. The community also becomes more active in participating in religious activities, which have a positive impact on strengthening religious character. Meanwhile, MSMEs gain new knowledge about marketing strategies, particularly in the use of digital marketing and more effective branding management to increase product competitiveness.
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