Pengembangan Potensi UMKM Rumah Berdaya Disabilitas Melalui Produk Susu Kedelai
Keywords:
Business Model Canvas, Disability, MSME, Soy MilkAbstract
Corporate Social Responsibility (CSR) is a company's commitment to contribute to sustainable economic development by taking into account social and environmental aspects, especially for children with disabilities. Discrimination, stigmatization of disability has a major effect on the difficulties of persons with disabilities in achieving independent living. For example, the assumption that people with disabilities are not productive and are seen as a burden on the family. In order to achieve independence, people with disabilities are required to make efforts to fulfill their needs and improve their social skills.
Based on these issues, a social & environmental responsibility (CSR) program was formulated through Tor (Term of Reference) to guide the development of soy milk MSMEs at Rumah Berdaya, located in Gerem Village by innovating product packaging and introducing products through digital platforms, as well as training assistance for 8 months. The purpose of this program is to increase the importance of product innovation and the importance of using the business canvas model in entrepreneurship. The implementation method consists of several stages, namely baseline survey, socialization and program assistance. The results of this program are innovations in soy milk product packaging, product marketing with a business model canvas, making Standard Operating Procedure and calculating product COGS, and increasing knowledge as well as income for people with disabilities in the area.
References
Allen, K. (2020). Links between coronavirus, nutrition and immune system.
ww.wcrf.org/int/blog/articles/2020/04/links-between-coronavirusnutritionand-
immune- system dikunjungi pada 04 Okt. 24, 13.20.
Aman, F., & Masood, S. (2020). How Nutrition can help to fight against COVID-19
Pandemic. Pak J Med Sci., 36 (COVID19-S4) :COVID19-S121-S123.
https://doi.org/10.12669/pjms.36.COVID19-S4.2776.
Dixit, A.K., J. I. X. Antony, N. K. Sharma, and R. K. Tiwari. (2011). Soybean constituents
and their functional benefits. Opportunity, Challenge and Scope of Natural
Products in Medicinal Chemistry, p.367-383.
Djukri. (2005). Pengaruh Perbedaan Jarak Tanam terhadap Pertumbuhan Tiga Varietas
Kedelai (Baluran, Bromo, & Galunggung).Biota,X (3): 176?182.
Fitria, A., Sikumbang, S. R., Nurrahmaton, N., & Vatunah, N. (2022). Pengaruh Pemberian
Kacang Kedelai (Glycine Max) Terhadap Peningkatan Produksi Asi Pada Ibu Postpartum Diklinik Pratama Hanum Tanjung Mulia Medan. Jurnal Ilmu
Keperawatan Dan Kebidanan, 13(1), 75-82.
Gelfer, G.D. (2009). Dietary assessment of docosahexaenoic acid (DHA) intake in
pregnant women of Southwest Montana. Thesis. Montana State University. USA.
p
Hidayat, A. (2023). Dampak Polusi Udara pada Kesehatan.
Jordan, R.G. (2010). Prenatal Omega-3 fatty acids: Review and Recommendations.
Journal of Midwifery & Women’s Health 55:520–528.
Liu, K. (2004). Soybeans as Functional Foods and Ingredients. AOCS Publishing, USA.
Liu, K.S. (1997). Chemistry and Nurtitional Value of Soybean Components. In Soybean:
Chemistry, Technology, and Utilization, Chapman & Hall, New York, 25-113.
N. Nawari and L. A. Ulfa, “Penerapan Marketing Mix Pada Strategi Pemasaran
Konvensional Dan Digital,” ProBank, vol. 5, no. 2, pp. 176–192, 2020, doi:
36587/probank.v5i2.724.
Osterwalder, Alexander Dan Pigneur, Y Ves Terjemahan. (2012). Business Model Canvas
Genertion. Jakarta: Elex Media Komputindo.
Pratama, A. N., & Busman, H. (2020). Potensi antioksidan kedelai (Glycine Max L)
terhadap penangkapan radikal bebas. Jurnal Ilmiah Kesehatan Sandi
Husada, 11(1), 497-504.
Rahayuningsih, Y. (2017). Dampak sosial keberadaan industri terhadap masyarakat
sekitar kawasan industri Cilegon. Jurnal Kebijakan Pembangunan Daerah, 1(1),
-26.
Suranta, S., Perdana, H. D., & Syafiqurrahman, M. (2016) Usaha Kripik Nabati:
Manajemen Usaha dan Proses Produksi (Studi Pada Kelompok Wanita Tani
(KWT) Sejahtera Desa Kopen Teras Boyolali). SEMAR (Jurnal Ilmu Pengetahuan,
Teknologi, dan Seni bagi Masyarakat), 4(2).
Winarsi, H. (2007). Isoflavon Kedelai yang Diperkaya dengan Zn sebagai
Antiaterosklerosis pada Wanita Premenopause. Biota, 12 (2): 70?77.
Winata, D. F., & Gunawan, B. P. (2022). Peningkatan Inovasi Dan Penjualan UMKM Sadel
Rasing (Susu Kedelai Rasa Gak Asing) Melalui Strategi Pemasaran Digital. Among:
Jurnal Pengabdian Masyarakat, 4(2), 1-6.