Penguatan Branding Madrasah Melalui Workshop Kependidikan di MAS YBH Cimindi
DOI:
https://doi.org/10.62515/society.v2i1.983Keywords:
madrasah branding, educational workshop, teachers, service learning, MAS YBH CimindiAbstract
This Community Service (PKM) activity aims to strengthen the understanding and capacity of teachers in building madrasah branding through a collaborative educational approach. The workshop was held offline on Wednesday, April 23, 2025 at MAS YBH Cimindi involving 1 madrasah head and 15 teachers from MTs and MA levels. The material provided includes the importance of repositioning the madrasah's vision and mission, institutional communication strategies, and the use of Quizizz-based learning technology to build a positive image internally and externally. The implementation of the activity lasted for one day and continued with follow-up assistance for one week. The evaluation method was conducted through interviews, which resulted in the findings that this workshop was able to create more attractive classroom learning, encourage the use of quiz-based event-based learning, strengthen teachers' understanding of the concept of madrasah branding, and trigger the formation of the SPMB Management Team as a strategic step to strengthen the existence of the institution. With a service learning approach that includes investigation, preparation, action, and reflection stages, this activity has proven to be able to integrate conceptual understanding with implementative practices in the context of strengthening madrasah branding. This PKM is a strategic model to support the existence of madrasas in the midst of modern education competition while remaining grounded in Islamic values.
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