Implementasi Sistem Penyampaian Jasa Pendidikan di SMKN 1 Cijulang

Rini  Indah Sari; Irfan  Apandi; Anja  Sugiarti; Pipin  Pitriyani; Irpan Ilmi

doi:10.62515/staf.v2i2.266

Authors

Rini Indah Sari STITNU Al Farabi Pangandaran
Irfan Apandi STITNU Al Farabi Pangandaran
Anja Sugiarti STITNU Al Farabi Pangandaran
Pipin Pitriyani STITNU Al Farabi Pangandaran
Irpan Ilmi STITNU Al Farabi Pangandaran

DOI:

https://doi.org/10.62515/staf.v2i2.266

Keywords:

implementation, education, service delivery system

Abstract

The educational service delivery system is part one of marketing management. Marketing management for educational institutions, especially madrasas, is needed in line with the increasingly competitive competition between schools. Marketing is needed by educational institutions in building a positive image. If the institution has a good view in the eyes of the community, it is likely that it will be easier to overcome competition. The purpose of this research is to describe the description of the implementation of the education service delivery system. This research is a qualitative research, with data collection methods, namely: observation, interviews, documentation. The results of the study show that the service delivery system or education marketing carried out by SMKN 1Cijulang is by using internal marketing, external marketing and interactive marketing.

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