Integrating Islamic Values into Strategies for Sustainable Business Development and Entrepreneurship

Abstract

This study comprehensively aims to analyze the implementation of Sharia-based entrepreneurship concepts at Ri-Ya Green House as a model of sustainable agribusiness development in the modern era. The method used in this study is a descriptive method with a qualitative approach. The descriptive method seeks to explore field phenomena in a naturalistic manner to obtain a comprehensive picture of business strategies at the research site. Data collection was conducted through participatory observation and in-depth interviews with the managers of Ri-Ya Green House to map out how Sharia principles are translated into technical policies. The results of the study show that a harmonious synergy between rigorous business professionalism and consistent adherence to Sharia principles can create a resilient and adaptive business ecosystem. The integration of values such as honesty (shiddiq), responsibility (amanah), and transparency has been shown to increase consumer trust and stakeholder loyalty in the agribusiness industry.