Etika Media Tiktok, Studi Kasus : Pemasaran Pendidikan Perspektif Islam

Isyfi Agni  Nukhbatillah; Uswatun Hasanah; Misbahudin Misbahudin; Irpan  Ilmi

Authors

Isyfi Agni Nukhbatillah STITNU Al-Farabi Pangandaran
Uswatun Hasanah STITNU Al-Farabi Pangandaran
Misbahudin Misbahudin STITNU Al-Farabi Pangandaran
Irpan Ilmi STITNU Al-Farabi Pangandaran

Keywords:

TikTok, Marketing, Education

Abstract

The social media has become a dominant platform in influencing various aspects of life, including education. This article aims to explore the ethics of using Tiktok media in education marketing from an Islamic perspective. This research uses a qualitative approach with a case study method that examines how Islamic educational institutions use Tiktok as a marketing tool. Data were collected through analyzing TikTok videos related to marketing educational institutions posted by several educational institutions and conducting a review of previous studies based on library research. The results showed that there are challenges in Tiktok marketing education that are not in accordance with Islamic values, and have the potential to cause distraction from educational goals. According to Islam, TikTok can be an effective tool to attract the attention of the audience to be interested in the services or educational institutions offered, but several principles or ethics must be upheld in creating content, namely: honesty, transparency, decency, integrity, mutual benefit, absence of deceptive elements, social responsibility, and justice. This research suggests clear ethical guidelines and a deep understanding of Islamic teachings in the use of Tiktok for educational marketing. Thus, educational institutions can utilize this media responsibly and effectively, in line with Islamic values.

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